农业旅游的客观本真性对游客心理恢复的影响研究

doi:10.12054/lydk.bisu.336

旅游导刊 ›› 2026, Vol. 10 ›› Issue (4): 1-23.DOI: 10.12054/lydk.bisu.336

• 专栏：旅游促进人的发展——新理论与新方法 • 下一篇

农业旅游的客观本真性对游客心理恢复的影响研究

关新华(), 温穗欣

广东财经大学文化旅游学院广东广州 510320

收稿日期:2026-03-31 修回日期:2026-05-05 出版日期:2026-08-31 发布日期:2026-09-10
作者简介:关新华（1985— ），女，山西离石人，博士，广东财经大学文化旅游学院教授、博士生导师，研究方向为旅游企业管理和服务管理，E-mail：guanxinhua2006@126.com；
温穗欣（1996— ），女，广东清远人，广东财经大学文化旅游学院硕士研究生，研究方向为旅游服务营销和旅游企业管理。
基金资助:
国家自然科学基金“文旅深度融合的游客体验管理研究”(72332010);“服务机器人—工作环境匹配的结构、前因和后果研究：基于旅游业人机价值共创情境”(72472033);教育部人文社会科学规划基金“人机交互情境下服务一线员工自我管理行为研究：结构、形成机制及影响”(23YJA630028);广东省自然科学基金“旅游服务中的人机兼容研究：结构、成因及对价值创造的双刃剑效应”(2025A1515011138);广东省哲学社会科学规划项目“共创还是共毁?服务机器人运用对员工价值创造的双刃剑效应研究”(GD23YGL11)

The Impact of Objective Authenticity of Agritourism on Tourists’ Psychological Restoration

GUAN Xinhua(), WEN Suixin

School of Culture and Tourism, Guangdong University of Finance & Economics, Guangzhou 510320, China

Received:2026-03-31 Revised:2026-05-05 Online:2026-08-31 Published:2026-09-10

摘要/Abstract

摘要：

农业旅游作为一种融合自然、文化与生产实践的休闲形式，其独特的本真性被认为具有潜在的恢复性价值，但鲜有研究检验农业旅游的恢复效应。本研究以注意力恢复理论为基础，探究农业旅游的客观本真性对心理恢复的影响过程。通过对301位游客进行问卷调查分析后发现：农业旅游的客观本真性正向影响心理恢复；农事参与度在其中起到中介作用；自然联结负向调节农事参与度对心理恢复的影响，即游客的自然联结度越低，农事参与度对心理恢复的影响越强。文章在理论上丰富了农业旅游情境下心理恢复的影响机制研究，在实践上为农业旅游服务提供者设计旅游产品和进行精准营销提供了管理启示。

关键词: 农业旅游; 客观本真性; 农事参与度; 自然联结; 心理恢复

Abstract:

Agritourism, a leisure form integrating nature, culture, and production practices, is recognized for its potential restorative value which can be attributed to its distinct authentic setting. However, empirical investigations into these restorative effects remain scarce. Grounded in Attention Restoration Theory, this study investigates how the objective authenticity inherent in agritourism influences tourists’ psychological restoration. Using a questionnaire survey administered to 301 tourists and subsequent regression analysis, there were three key findings: (1) objective authenticity of agritourism positively affects psychological restoration; (2) degree of agritourism participation mediates this relationship; and (3) nature connectedness negatively moderates the effect of degree of agritourism participation on psychological restoration, with the effect strengthening as tourists’ nature connectedness decreases. This study advances understanding of the mechanisms underlying psychological restoration within agritourism settings. Practically, it offers actionable insights for agritourism service providers to optimize product design, develop immersive experience activities, and refine marketing strategies.

Keywords: agritourism; objective authenticity; degree of agritourism participation; nature connectedness; psychological restoration

中图分类号:

关新华, 温穗欣. 农业旅游的客观本真性对游客心理恢复的影响研究[J]. 旅游导刊, 2026, 10(4): 1-23.

GUAN Xinhua, WEN Suixin. The Impact of Objective Authenticity of Agritourism on Tourists’ Psychological Restoration[J]. Tourism and Hospitality Prospects, 2026, 10(4): 1-23.

图/表 6

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变量 Variable	均值 Mean	标准差SD	克隆巴赫系数 Cronba-ch’s α	组合信度CR	平均提取方差AVE	相关系数和区别效度 Correlation coefficient and discriminant validity
变量 Variable	均值 Mean	标准差SD	克隆巴赫系数 Cronba-ch’s α	组合信度CR	平均提取方差AVE	AUT	DOP	NAT	REC
AUT	4.901	1.360	0.869	0.871	0.628	0.792	5.603*	16.259**	8.425**
DOP	4.706	1.354	0.884	0.885	0.658	0.768**	0.811	9.750**	4.188*
NAT	4.960	1.419	0.861	0.861	0.675	0.773**	0.718**	0.822	28.489***
REC	4.944	1.300	0.929	0.929	0.652	0.790**	0.736**	0.822**	0.807

变量 Variable	均值 Mean	标准差SD	克隆巴赫系数 Cronba-ch’s α	组合信度CR	平均提取方差AVE	相关系数和区别效度 Correlation coefficient and discriminant validity
变量 Variable	均值 Mean	标准差SD	克隆巴赫系数 Cronba-ch’s α	组合信度CR	平均提取方差AVE	AUT	DOP	NAT	REC
AUT	4.901	1.360	0.869	0.871	0.628	0.792	5.603*	16.259**	8.425**
DOP	4.706	1.354	0.884	0.885	0.658	0.768**	0.811	9.750**	4.188*
NAT	4.960	1.419	0.861	0.861	0.675	0.773**	0.718**	0.822	28.489***
REC	4.944	1.300	0.929	0.929	0.652	0.790**	0.736**	0.822**	0.807

测量题项 Item	标准化因子载荷SFL	Z值 Z-value
AUT1此次农业旅游蕴含农业知识	0.767	—
AUT2此次农业旅游具有农业活动的真实性	0.836	15.454
AUT3此次农业旅游有真实的农业生产活动	0.812	14.929
AUT4此次农业旅游包含地道的农村生活	0.751	13.485
DOP1我积极参与农事活动	0.817	—
DOP2我花费大量时间体验农事活动	0.745	14.099
DOP3我投入大量体力体验农事活动	0.798	15.537
DOP4在农事活动中我是积极的参与者	0.880	18.198
NAT1我更喜欢在大自然中进行户外活动	0.864	—
NAT2我有时会感到一种强烈的亲近大自然的冲动	0.839	18.463
NAT3我更喜欢在乡村田野而不是在城市中度过空闲时间	0.758	15.757
REC1我的身心得以恢复和放松	0.849	—
REC2我重燃对生活的热情和活力	0.796	16.827
REC3我的内心变得更加宁静	0.777	16.425
REC4我的注意力可以更集中	0.840	18.419
REC5我的思维更敏捷了	0.752	15.446
REC6我忘记了日常的烦恼	0.802	17.155
REC7我的心灵得到洗涤和净化	0.830	18.280

测量题项 Item	标准化因子载荷SFL	Z值 Z-value
AUT1此次农业旅游蕴含农业知识	0.767	—
AUT2此次农业旅游具有农业活动的真实性	0.836	15.454
AUT3此次农业旅游有真实的农业生产活动	0.812	14.929
AUT4此次农业旅游包含地道的农村生活	0.751	13.485
DOP1我积极参与农事活动	0.817	—
DOP2我花费大量时间体验农事活动	0.745	14.099
DOP3我投入大量体力体验农事活动	0.798	15.537
DOP4在农事活动中我是积极的参与者	0.880	18.198
NAT1我更喜欢在大自然中进行户外活动	0.864	—
NAT2我有时会感到一种强烈的亲近大自然的冲动	0.839	18.463
NAT3我更喜欢在乡村田野而不是在城市中度过空闲时间	0.758	15.757
REC1我的身心得以恢复和放松	0.849	—
REC2我重燃对生活的热情和活力	0.796	16.827
REC3我的内心变得更加宁静	0.777	16.425
REC4我的注意力可以更集中	0.840	18.419
REC5我的思维更敏捷了	0.752	15.446
REC6我忘记了日常的烦恼	0.802	17.155
REC7我的心灵得到洗涤和净化	0.830	18.280

变量 Variable	M4 DV: DOP		M4 DV: REC		M14 DV: REC
变量 Variable	coeff	t	coeff	t	coeff	t
截距 Constant	0.784*	2.238	1.172***	3.860	-0.258	-0.582
性别 Gender	0.116	0.980	-0.140	-1.367	-0.024	-0.263
年龄 Age	-0.053	-1.008	0.005	0.105	-0.002	-0.049
受教育程度 Education	-0.021	-0.349	-0.020	-0.383	-0.032	-0.696
月收入 Income	0.062	1.350	-0.023	-0.585	0.001	0.020
旅游时长 Duration	0.056	1.313	0.009	0.245	0.011	0.354
旅游支出 Expenditure	-0.074	-1.264	-0.137**	-2.729	-0.107*	-2.451
农业旅游频率 Frequency	0.111*	2.045	0.127**	2.692	0.099*	2.388
AUT	0.754***	19.513	0.504***	9.989	0.281***	5.627
DOP			0.287***	5.709	0.434***	4.275
NAT					0.659***	7.281
DOP*NAT					-0.059**	-3.092
R²	0.604		0.684		0.764
F	55.680		69.952		84.806

农业旅游的客观本真性对游客心理恢复的影响研究

The Impact of Objective Authenticity of Agritourism on Tourists’ Psychological Restoration

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Metrics

路径 Path		Effect	(Boot)SE	(Boot) LLCI	(Boot) ULCI	百分比 Proportion
直接效应 Direct effect	AUT→REC	0.504	0.050	0.405	0.603	69.9%
间接效应 Indirect effect	AUT→DOP→REC	0.217	0.052	0.120	0.323	30.1%
总效应 Total effect	AUT→REC	0.721	0.035	0.652	0.789	100.0%
被调节的中介效应 The moderated mediation effect	AUT→DOP→REC	-0.044	0.015	-0.073	-0.016

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