文旅产业数字化转型理论初探：内涵、逻辑与路径研究

doi:10.12054/lydk.bisu.302

旅游导刊 ›› 2025, Vol. 9 ›› Issue (5): 1-19.DOI: 10.12054/lydk.bisu.302

• 研究论文 • 下一篇

文旅产业数字化转型理论初探：内涵、逻辑与路径研究

魏敏, 安珂珂()

厦门大学管理学院福建厦门 361005

收稿日期:2024-09-14 修回日期:2025-05-13 出版日期:2025-10-30 发布日期:2025-11-25
通讯作者: 安珂珂（1995— ），女，河南商丘人，博士，厦门大学管理学院博士后，主要研究方向为数字经济与文旅产业发展， E-mail：2452522307@qq.com。
作者简介:魏敏（1975— ），男，安徽合肥人，博士，厦门大学管理学院教授、博士生导师，主要研究方向为区域文旅经济与文旅融合发展。
基金资助:
本研究受国家社会科学基金重大项目“文化和旅游融合发展成效评估及推进机制研究”(21&ZD126);中国博士后科学基金面上资助项目“数字经济驱动中国旅游经济包容性增长的理论机制、经验证据与政策优化研究”(2024M761773);福建省社会科学基金项目“‘智改数转’赋能福建海洋文化和旅游深度融合的效应、机制与路径研究”(FJ2025C147)

Theoretical Exploration of Digital Transformation in the Cultural and Tourism Industry: Connotation, Logic, and Path

WEI Min, AN Keke()

School of Management, Xiamen University, Xiamen 361005, China

Received:2024-09-14 Revised:2025-05-13 Online:2025-10-30 Published:2025-11-25

摘要/Abstract

摘要：

文旅产业数字化转型对于建设现代化产业体系、加快构建新发展格局、实现经济高质量发展具有重要意义。本文在解析文旅产业数字化转型的概念内涵与本质特征的基础上，剖析文旅产业数字化转型的内在逻辑。研究认为：文旅产业数字化转型的本质特征体现在数据要素驱动文旅资源创新性开发、数字技术嵌入文旅产品沉浸式创新、数字平台支撑文旅业态智能化打造等方面；数字化转型由萌芽转向发展继而加速的阶段演进过程，数字技术为基础-产业组织为主体-发展环境为保障的理论框架，在国家战略高度上全面推进中国式现代化、在产业发展深度上凸显数字经济发展优势、在社会生活广度上满足美好生活需要的现实要求，分别构成文旅产业数字化转型的历史逻辑、理论逻辑与实践逻辑。最后，本文从提升数字技术的基础作用、增强产业组织的主体作用、优化发展环境的保障作用等方面提出推进路径，为加快文旅产业数字化转型提供理论思考与路径参考。

关键词: 文旅产业; 数字化转型; 理论内涵; 内在逻辑; 推进路径

Abstract:

Digital transformation in the cultural and tourism industry is of great significance for driving the growth of a modern industrial system, accelerating the construction of a new development pattern, and achieving high-quality economic development. Considering the conceptual connotation and essential characteristics of digital transformation in the cultural and tourism industry, in this article, the internal logic of digital transformation in the cultural and tourism industry is analyzed. It clarifies that the essential characteristics of digital transformation in the cultural and tourism industry are reflected in the innovative development of cultural and tourism resources driven by data elements, the immersive innovation of digital technologies embedded in cultural and tourism products, and the intelligent construction of cultural and tourism formats supported by digital platforms. The historical logic of digital transformation in the cultural and tourism industry is outlined in the evolution from the nascent to development to the acceleration stages. Based on the technology-organization-environment (TOE) theoretical framework of “digital technologies as the foundation, industrial organization as the main body, and development environment as the guarantee,” the theoretical logic of digital transformation in the cultural and tourism industry is clarified. Further, the comprehensive promotion of the Chinese path to modernization highlights the advantages of digital economy development, and the growing need for a better life demonstrates the practical logic of digital transformation in the cultural and tourism industry. Finally, through theoretical thinking and path references, the article proposes directions for accelerating digital transformation in the cultural and tourism industry through enhancing the fundamental role of digital technologies, strengthening the main role of industrial organizations, and optimizing the guarantee role of the development environment.

Keywords: cultural and tourism industry; digital transformation; theoretical connotation; internal logic; promotion path

中图分类号:

魏敏, 安珂珂. 文旅产业数字化转型理论初探：内涵、逻辑与路径研究[J]. 旅游导刊, 2025, 9(5): 1-19.

WEI Min, AN Keke. Theoretical Exploration of Digital Transformation in the Cultural and Tourism Industry: Connotation, Logic, and Path[J]. Tourism and Hospitality Prospects, 2025, 9(5): 1-19.

图/表 1

参考文献 13

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文旅产业数字化转型理论初探：内涵、逻辑与路径研究

Theoretical Exploration of Digital Transformation in the Cultural and Tourism Industry: Connotation, Logic, and Path

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