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旅游导刊

旅游导刊 ›› 2025, Vol. 9 ›› Issue (3): 20-43.DOI: 10.12054/lydk.bisu.295

• 研究论文 • 上一篇    下一篇

中国乡村民宿高质量发展：供需特性、路径选择与社会效应评价体系构建

吴文智1,3, 崔春雨2,3()   

  1. 1.华东师范大学工商管理学院 上海 200062
    2.中国海洋大学管理学院山东青岛 266000
    3.华东师范大学旅游规划与研究中心 上海 200062
  • 收稿日期:2024-04-01 修回日期:2025-01-20 出版日期:2025-06-30 发布日期:2025-07-07
  • 通讯作者: 崔春雨（1994— ），女，山东潍坊人，中国海洋大学博士研究生，研究方向为民宿与乡村旅游， Email：1061735608@qq.com。
  • 作者简介:吴文智（1980— ），男，安徽黄山人，博士，华东师范大学工商管理学院教授，博士生导师，研究方向为古村镇遗产旅游、民宿与乡村旅游
  • 基金资助:
    国家社会科学基金后期资助项目“乡村民宿高质量发展的理论探索与路径研究”(23FGLB039);教育部人文社会科学研究规划基金项目“乡村旅游地外来经营者地方融入的过程、机制与效应研究”(23YJA790084)

High-quality Development of Rural Homestays in China: Supply and Demand Characteristics, Path Selection, and Social Effect Evaluation System Construction

WU Wenzhi1,3, CUI Chunyu2,3()

  1. 1. School of Business Administration, East China Normal University, Shanghai 200062, China
    2. Management College, Ocean University of China, Qingdao 266000, China
    3. Tourism Planning and Research Center, East China Normal University, Shanghai 200062, China
  • Received:2024-04-01 Revised:2025-01-20 Online:2025-06-30 Published:2025-07-07

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摘要：

乡村民宿在我国经济社会转型中快速发展，成为推动乡村振兴、城乡融合发展的重要抓手，发展前景广阔，但现阶段存在投资泛化、过度商业化等问题，亟须科学引领以实现高质量发展。本研究在厘清我国乡村民宿供需特性的基础上，探索引导乡村民宿实现高质量发展的主要路径，从单体民宿生产经营选择与民宿集聚发展后目的地响应两个视角，提出乡村民宿应坚持生产规模的适宜性选择、特色生产中的多维“乡村性”选择、经营服务的生活性选择、“非标”生产的“标准化”选择以及产业集聚发展后社区要素的共享选择。本文还探索性地构建“四层五维”乡村民宿高质量发展社会效应评价体系，拓展和细化了“人—地—业—治”逻辑框架，对实现民宿产业与乡村旅游社区和谐共生、协调发展等多重社会效益具有一定指导价值。

关键词: 乡村民宿; 高质量发展; 供需特性; 路径选择; 社会效应评价体系

Abstract:

The rapid development of rural homestays in China’s post-modernization economic and social transformation has become an important starting point for promoting rural revitalization and urban-rural integration. Its development prospects are broad, but there are problems such as investment generalization and over-commercialization at this stage, and scientific guidance is urgently required to achieve high-quality development. By clarifying the supply and demand characteristics of rural homestays in China, this study explores the main path to guide rural homestays to achieve high-quality development from two perspectives of “single homestay production and operation-destination response after homestay gathering.” It is suggested that rural homestays should adhere to the suitability choice of production scale, the multi-dimensional “rural” choice of characteristic production, the life choice of management service, the “standardization”choice of “non-standard” production, and the sharing choice of community element after the development of industrial agglomeration. Simultaneously, it is necessary to explore the construction of a “four-level and five-dimension” social effect evaluation system for the high-quality development of rural homestays, including the improvement of human capital quality, the resilience of the social ecosystem, the realization of community common prosperity, the construction of new social cooperation networks, and the stimulation of community belonging, to expand and refine the “human-land-industry-governance” logical framework. This study has guiding value for realizing multiple social benefits, such as harmonious coexistence and coordinated development of the homestay industry and rural tourism community.

Keywords: rural homestay; high-quality development; supply and demand characteristics; path selection; evaluation of social effects

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