北京2022年冬奥会赛事遗产价值发挥：研究问题与理论框架构建

doi:10.12054/lydk.bisu.202

摘要/Abstract

摘要：

本文融合媒介事件和赛事杠杆理论视角,构建了一个探索北京2022年冬奥会赛事遗产价值最大化问题的理论框架。该框架将北京2022年冬奥会赛事遗产价值对主体“人”的福祉的提升作为重要的研究命题,分别从北京2022年冬奥会遗产客体的非物质遗产与物质遗产两个维度展开研究内容的设计。本研究提出：（1）北京2022年冬奥会及其遗产价值并不具备自然的自生性、自发性与自动性,但通过前期的规划、设计与评估工作,可对其价值的激发实现预先性的生产和主动式的建构;（2）“人”是北京2022年冬奥会遗产的建构者、使用者、价值评判者、受益者,将“人”作为赛事遗产问题研究的主线与核心,可以打开目前遗产研究“黑箱”,发现主动调控遗产问题的路径;（3）媒介事件与赛事杠杆理论分析框架的建立,可为北京2022年冬奥会遗产价值最大化的问题研究提供较好的理论视域,进而实现对北京2022年冬奥会遗产及其价值的主动与动态探索。

关键词: 北京冬奥会, 赛事遗产, 媒介事件, 杠杆理论

Abstract:

Combining a theoretical perspective on “Media Event” with the theory of “sports event leverage”, this paper constructs a theoretical framework to explore how to maximize the value of the sports heritage of the 2022 Beijing Winter Olympics. The framework aims to explore how the heritage value of the Winter Olympics enhances the well-being of people. This study is designed with regard to both intangible heritage and the material heritage of the Winter Olympics. It proposes that: (1) the value of sports event heritage does not pre-exist, nor does it have natural spontaneity and automaticity, but it can be stimulated and realized through early-stage planning, design, and evaluation; (2) “people” are the constructors, users, value evaluators, and beneficiaries of the heritage of the Winter Olympics, and regarded as the main focus of research on the Olympic heritage. This makes it possible to open the current black box of heritage research, and helps to pave the way for the active regulation of heritage; (3) the theoretical framework of “Media Event” and athletic “event leverage” can provide a better theoretical horizon for research into the maximization of the heritage value of the 2022 Beijing Winter Olympics, thus promoting dynamic research on the heritage of the Winter Olympics and its value.

Key words: Beijing Winter Olympics, sports event heritage, Media Event, Leveraging Theory

中图分类号:

罗秋菊, 郭云娇. 北京2022年冬奥会赛事遗产价值发挥：研究问题与理论框架构建[J]. 旅游导刊, 2022, 6(3): 1-18.

LUO Qiuju, GUO Yunjiao. Maximizing the Heritage Value of the 2022 Beijing Winter Olympics: Research Questions and A Theoretical Framework[J]. Tourism and Hospitality Prospects, 2022, 6(3): 1-18.

图/表 2

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