关键词: 丽江古城, 慢旅游, 成因

Abstract:

In recent years, slow tourism has attracted the attention of scholars at home and abroad, but there are few empirical analyses of cases from the “tourism and modernity” perspective. Using the interview data of interviewees and potential tourists who have visited the Old Town of Lijiang, qualitative research methods were applied to the high-frequency word extraction and rooted theory coding analysis of the interviews to explore the two dimensions of slow tourism—environment and slow travel experience—in the Old Town of Lijiang. At the same time, the development of the Old Town of Lijiang as a slow tourist destination is primarily due to the interaction between the natural environment and the local life, which is the basis of local slow tourism. Tourism stakeholders have also created the symbols of “slowness.” The meaning is in line with the needs of contemporary tourists and promotes the development of slow tourism in the Old Town of Lijiang.

Key words: Old Town of Lijiang, slow tourism, causes