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旅游导刊 ›› 2019, Vol. 3 ›› Issue (5): 84-99.DOI: 10.12054/lydk.bisu.107

• 综述论文 • 上一篇    

旅游形象研究的知识图谱分析

邬超1(), 邵秀英2, 高楠3   

  1. 1. 山西工商学院旅游与酒店管理学院 山西太原 030006
    2.太原师范学院管理系 山西晋中 030619
    3.山西财经大学文化与旅游学院 山西太原 030006
  • 收稿日期:2018-10-11 修回日期:2018-12-20 出版日期:2019-10-30 发布日期:2019-11-25
  • 作者简介: 邬 超(1990— ),男,山西忻州人,硕士,山西工商学院旅游与酒店管理学院教师,研究方向:旅游地理及古村落旅游。E-mail:343281151@qq.com;邵秀英(1963— ),女,山西平定人,硕士,太原师范学院管理系教授,研究方向:遗产旅游与古村落旅游。;高 楠(1982— ),男,山西稷山人,博士,山西财经大学旅游与文化学院副教授, 研究方向:旅游目的地运营与管理。
  • 基金资助:
    本研究受山西省软科学项目(项目编号:2018041037-4、2018041014-3)、山西省自然科学基金(项目编号:2016011085)、山西省高校人文社科基金(项目编号:2014341)、山西省社科联重点项目(项目编号:SSKLZDKT2016117)资助

Mapping Knowledge Domains Analysis of Tourism Image Research

Chao WU1(), Xiuying SHAO2, Nan GAO3   

  1. 1.School of Tourism and Hotel Management,Shanxi Technology and Business College,Taiyuan 030006, China
    2.Department of Management, Taiyuan Normal University, Jinzhong 030619, China
    3.School of Culture and Tourism, Shanxi Finance and Economics University, Taiyuan 030006, China
  • Received:2018-10-11 Revised:2018-12-20 Online:2019-10-30 Published:2019-11-25

摘要:

本文以1993—2018年CNKI数据库核心期刊中1 252篇旅游形象研究文献为研究对象,借助信息可视化软件Citespace,对我国旅游形象研究知识图谱进行可视化分析,得到旅游形象研究的发文作者、发文机构、突现词、关键词及聚类等知识图谱。结果发现:(1)自1993年以来,发文数量随着时间的推移呈波动式上升态势;(2)大分散、小集中是旅游形象研究群体的特征,形成了5个核心团队、6个次核心研究团队;马耀峰是发文数量最多的作者,吕兴洋是突发性检测值最大的作者;(3)陕西师范大学旅游与环境学院是发文数量最多的机构,各研究机构合作强度取决于地理位置远近程度,跨区域、跨部门合作以学缘关系为主;(4)我国旅游形象研究经历了探索期、发展期、成熟期3个阶段,研究视角偏向于微观,数据来源多样化,研究热点以认知形象、情感形象、感知形象等为主。

关键词: 旅游形象, 目的地形象, 知识图谱, Citespace

Abstract:

This article used Citespace, an information visualization program, to analyse 1252 relevant papers in the CNKI database of core Chinese journals from 1993 to 2018. The authors produced a knowledge map of tourism image research in China and then extracted the research author, research agency, burst word, keyword and cluster of this domain. Firstly, the results show that the critical study of domestic tourism images began in 1993, and the number of publications fluctuated with time; the largest number of publications came in 2011. Secondly, the analysis revealed that, whilst their research is widely available, the number of academics working in this field is small. There are just five core teams and six sub-core research teams. Ma Yaofeng is the author with the most significant number of articles, and Lu Xingyang is the author with the largest detection value on Burst. Thirdly, the strength of cooperation between research institutions often depends on their relative geographical locations, whilst inter-regional and inter-departmental cooperation is mainly based on the relationship of learning edge. The School of Tourism and Environment at Shanxi Normal University is the institution that has produced the largest number of publications. Lastly, the article shows that research concerning travel images in China has undergone three stages: exploration, development, and maturity. The research perspective is narrow, and the data sources are diverse. The research focuses on cognitive images, emotional images, and perception images, amongst others.

Key words: tourism image, destination image, mapping knowledge domains, Citespace

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